When people think of luxury watches, Rolex is usually the first name that comes to mind. Rolex is more than just a brand—it is a symbol of success, timeless style, and excellent craftsmanship. Over the years, Rolex watches have not only been worn as fashion accessories but also treasured as valuable investments. Many models keep their value, and some even grow in worth over time.
But with so many Rolex models available, how do you know which ones are the best for long-term investment? In this blog, we’ll explore the top Rolex models to invest in for long term value.
Why Rolex Watches Hold Their Value
Before we dive into specific models, let’s understand why Rolex watches are such good investments.
1. Brand Reputation – Rolex is one of the most recognized luxury brands globally. Owning a Rolex is like owning a piece of history and prestige.
2. Quality and Craftsmanship – Every Rolex is built with precision, high-quality materials, and strict attention to detail. This ensures that the watch not only lasts for generations but also remains reliable.
3. Limited Supply – Rolex carefully controls its production, making some models harder to find. This scarcity increases demand and value.
4. Strong Resale Market – Pre-owned Rolex watches often sell for a good price. In fact, some models are sold at higher prices than when they were brand new.
5. Timeless Style – Rolex watches never go out of fashion. Their classic designs ensure that they are always desirable.
Top Rolex Models That Hold Value Over Time
1. Rolex Submariner
The Rolex Submariner is one of the most iconic and recognizable watches ever made. Originally designed in the 1950s as a professional diver’s watch, it quickly became much more than that. Its clean design, rotating bezel, and durability made it a favorite not only among divers but also among style-conscious buyers.
Today, the Submariner is one of the safest Rolex investments, with demand for both new and vintage models always high. Versions like the “Kermit” with its green bezel and the “Hulk” with its green dial and bezel are especially popular among collectors.
Over the years, Submariners have consistently risen in value, making them a reliable choice for anyone looking to invest in a Rolex.
2. Rolex Daytona
The Rolex Daytona is another model that stands out for its incredible popularity and investment potential. Launched in the 1960s for race car drivers, the Daytona has become one of the most desired watches in the world.
Its strong connection with racing history and its stylish chronograph design make it a favorite among enthusiasts. Stainless steel versions are especially hard to find at retail, which keeps resale prices significantly higher.
The Daytona is also linked to Paul Newman, whose personal watch sold for millions at auction, further boosting its legend. Because of its rarity and strong demand, the Daytona is one of the best Rolex models to own for long-term value growth.
3. Rolex GMT-Master II
The Rolex GMT-Master II was first created for pilots in the 1950s who needed to track more than one time zone. Today, it’s a favorite among travelers and collectors alike.
What makes this watch stand out is its colorful bezel designs, which have earned nicknames like the “Pepsi” for the red and blue bezel, the “Batman” for the black and blue bezel, and the “Root Beer” for its brown and black tones. These designs have become classics in the watch world, and the demand for them is always high.
The GMT-Master II is not only practical for frequent travelers but also a strong performer in terms of long-term value, with models like the Pepsi and Batman being particularly attractive investments.
4. Rolex Explorer and Explorer II
The Rolex Explorer and Explorer II are models built for adventure. The original Explorer was inspired by the successful 1953 climb of Mount Everest and is known for its simple, rugged, and highly legible design.
The Explorer II, released later, was designed for cave explorers and featured a 24-hour hand to help them tell day from night underground. While these watches may not be as flashy as some other Rolex models, their history and practical design make them very appealing to collectors.
In recent years, the Explorer models have gained more recognition and appreciation, and their values have been steadily increasing, making them a smart choice for long-term investment.
5. Rolex Sea-Dweller and Deepsea
For those who admire Rolex’s technical expertise, the Sea-Dweller and Deepsea are perfect examples. These watches were created for professional divers and can withstand extreme depths far greater than the Submariner.
The Deepsea, for example, is famous for its impressive engineering and incredible water resistance. Collectors especially love unique editions like the James Cameron Deepsea, which features a striking blue-to-black gradient dial.
While these models are bulkier and appeal to a narrower audience compared to the Submariner, their rarity and advanced design make them appealing investments for those who want something different yet valuable.
6. Rolex Datejust
The Rolex Datejust is one of the most versatile and classic Rolex watches ever made. Introduced in 1945, it was the first automatic watch to display the date, making it a revolutionary design at the time.
The Datejust has a timeless look that works well for both casual and formal settings. With numerous options for case size, dial color, and bracelet type, there is a Datejust to suit nearly every style.
While it may be more common than models like the Daytona or Submariner, the Datejust holds its value well, especially certain versions with rare dials or unique combinations. For investors, it’s a reliable choice that strikes a balance between wearability and long-term value.
7. Rolex Day-Date (The President’s Watch)
The Rolex Day-Date, often called the “President’s Watch,” is one of the brand’s most prestigious models. It earned its nickname because it has been worn by many world leaders, celebrities, and influential figures over the years.
The Day-Date was the first watch to display both the day and the date in full, and it is available only in gold or platinum, making it even more luxurious. Because it is crafted exclusively from precious metals, it requires a higher initial investment, but this also means it holds significant long-term value.
Collectors, in particular, appreciate rare dials and vintage versions, which often sell at a premium.
8. Rolex Milgauss
The Rolex Milgauss is a unique model originally designed in the 1950s for scientists and engineers. It was made to resist magnetic fields, which can interfere with a watch’s accuracy. Its standout feature is its playful design, including a lightning-bolt-shaped second hand and colorful dial accents.
The Milgauss is not as mainstream as some of Rolex's other models, but its uniqueness makes it desirable for collectors seeking something different. Recently, Rolex discontinued some versions of the Milgauss, which has driven demand up even higher.
As a result, the Milgauss has become a strong candidate for long-term value growth.
9. Rolex Oyster Perpetual
The Rolex Oyster Perpetual is often considered the entry point into the Rolex world. It is a simple, no-frills watch that still carries the prestige of the Rolex name.
What makes it especially exciting today is the popularity of its colorful dial versions, including turquoise, pink, yellow, and green. These models have become so desirable that many now sell for much more than their original retail price.
The Oyster Perpetual shows that even the simplest Rolex can be a powerful investment if it captures the market’s attention. Its clean design and vibrant variations make it a great long-term option for collectors and new buyers alike.
10. Rolex Air-King
The Rolex Air-King is one of the brand’s oldest models, dating back to the 1940s when it was created as a tribute to pilots. Over the years, it has remained simple yet reliable, with modern versions featuring bolder and more contemporary designs.
The Air-King is one of the more affordable Rolex models, making it appealing for beginners who want to invest in a Rolex without spending as much as they would on a Daytona or Submariner.
While its value growth may not be as fast as some other models, it is a steady performer, and its history and affordability ensure it will always have a place in the Rolex lineup.
Tips for Investing in Rolex Watches
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Buy What You Love – Always choose a model that appeals to you personally. This way, even if the value doesn’t rise quickly, you still enjoy wearing it.
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Condition Matters – Watches in excellent condition, with original boxes and papers, hold higher value.
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Limited and Rare Models – Pay attention to discontinued models, special editions, and rare dial variations. These often experience the biggest price jumps.
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Think Long Term – Rolex investments usually grow over years, not months. Be patient.
Why Invest in Top Rolex Models from Watch Boutique USA
When one invests in a Rolex, it is not merely a play of money but a play of possession of a master piece of work and history. You can opt for an iconic Submariner, a highly sought-after Daytona, or a classic Datejust; either way, each Rolex can appreciate in value and provide timeless fashion and dependability.
When you are ready to go the next level in finding the right Rolex, Watch Boutique USA is the place that can advise you with expert advice and a reliable assortment of original timepieces. In this case, we help you invest in a Rolex with confidence, one that suits your style and also retains its value in the long run.
